After playing around with Data Tool on the Groundswell website, I decided to check up on a demographic that we are all extremely curious about - Canadian men. How do canadian men deal with social media?! Within the age group of 18-24 there are 63% joiners, 74% Spectators, and a mere 12% Inactive people. This age group definately sees the potential in social media! Then, I looked for the more elder generations, and found that there are 7% joiners, 24% spectators, and a crazy 72% Inactive people! Seems like older Canadian men are not so interested in social media at all. Maybe they are doing other outdoor activities, in Canada. America's hat!
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